This week, insights about podcasting as a “sensational" and social medium. Also - good news for lovers of audio fiction!
Crunching the data from the second year of The Canadian Podcast Listener study, we see signs of how some rules and misperceptions may be limiting the growth of podcasting, as well as opportunities to open the doors wider to fuel greater growth in the industry.
It’s been another good year for the podcast industry in Canada. Listening and awareness are both up in 2018, with the biggest gains coming from an increase in weekly listening. More Canadians are listening, and more often.
The first-ever list of Canadians' favourite podcasts has been published as part of the 57-page version of The Canadian Podcast Listener: A Landscape Study, recently released by Ulster Media and Audience Insights Inc.
The Canadian Podcast Listener is a two-phased study of more than 4,000 Canadians conducted by Ulster Media in partnership with Audience Insights, Inc., with support from The Globe and Mail.
Well, it finally came - the endless prayers to the podcast gods (aka Apple) have finally been answered. Apple is re-investing in podcasting in a big way, to the benefit of listeners and podcast creators everywhere.