Jeff Ulster is a leader in podcast and digital audio strategy, with more than 20 years experience in the media industry.

 

PODCAST & DIGITAL AUDIO CONSULTING

Looking to grow your audience or launch new programming? What's your digital strategy? Ulster Media can help.

PODCAST PRODUCTION &  AUDIO STORYTELLING

More than 20 years experience telling compelling stories on audio and digital platforms.

DIGITAL PRODUCT DEVELOPMENT

Need a website or app? Jeff's led teams that develop best-in-class digital products, reaching millions of users worldwide.

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Insights about new podcast listeners revealed in 2018 study
Insights about new podcast listeners revealed in 2018 study

Crunching the data from the second year of The Canadian Podcast Listener study, we see signs of how some rules and misperceptions may be limiting the growth of podcasting, as well as opportunities to open the doors wider to fuel greater growth in the industry.

Canadian podcast listenership continues to grow, says survey in its second year
Canadian podcast listenership continues to grow, says survey in its second year

It’s been another good year for the podcast industry in Canada. Listening and awareness are both up in 2018, with the biggest gains coming from an increase in weekly listening. More Canadians are listening, and more often.

The Future According to Now nominated for Webby Award
The Future According to Now nominated for Webby Award

Ulster Media produced 3 episodes of The Atlantic: Rethink podcast The Future According to Now, supported by Fidelity Investments.  The Webby award nomination is in the Best Branded Podcast or Segment Category. 

What podcasts do Canadians listen to?
What podcasts do Canadians listen to?

The first-ever list of Canadians' favourite podcasts has been published as part of the 57-page version of The Canadian Podcast Listener: A Landscape Study, recently released by Ulster Media and Audience Insights Inc.

First-ever Canadian study proves podcasting is a big deal here, too
First-ever Canadian study proves podcasting is a big deal here, too

The Canadian Podcast Listener is a two-phased study of more than 4,000 Canadians conducted by Ulster Media in partnership with Audience Insights, Inc., with support from The Globe and Mail.

Apple Ups Their Podcast Game: This Week in Podcasting
Apple Ups Their Podcast Game: This Week in Podcasting

 Well, it finally came - the endless prayers to the podcast gods (aka Apple) have finally been answered. Apple is re-investing in podcasting in a big way, to the benefit of listeners and podcast creators everywhere.

Voice assistants, visual audio and Canadian listening trends: This Week in Podcasting
Voice assistants, visual audio and Canadian listening trends: This Week in Podcasting

Voice-enabled devices, visual audio and radio-versus-online listening habits are the focus of this week’s podcast updates -  two of these come from the UK, and there's new listening data from my home and native land of Canada, too!

Sensationalism, Social Listening and Audio Fiction: This Week in Podcasting
Sensationalism, Social Listening and Audio Fiction: This Week in Podcasting

This week, insights about podcasting as a “sensational" and social medium. Also - good news for lovers of audio fiction!

Music, Mics and Time Spent Listening: This Week in Podcasting
Music, Mics and Time Spent Listening: This Week in Podcasting

Today I’m going to share three posts with you from this week that provide some practical insight for podcast makers about music use, mics and time spent listening.